Nochlezhka is the famous Saint-Petersburg's organization that helps homeless people.
Winter time is the most dangerous for homeless especially in cold north climat of Saint-Petersburg.
So we created the video with famous russian rock stars who decided to help and sing together a popular russian folk song about frost.
So we created the video with famous russian rock stars who decided to help and sing together a popular russian folk song about frost.
Only at the first day this video was viewed by more than 100 000 people and Nochlezhka raised 80 000 rubles!
Awarded:
Bronze, Idea Fest, 2015
